Improve Your Software | Michelle Terry

Expertise

Enterprise Product Leadership Built on Operational Depth

Improve Your Software brings senior product leadership to organizations building or scaling complex SaaS platforms. Whether you are in healthcare, revenue cycle, education technology, or any domain where operational complexity meets software — the approach is the same: understand the system deeply, design for real workflows, and ship product that performs.

Core strengths span the full product lifecycle — from discovery and architecture through agile execution, go-to-market, and post-launch optimization.

0 to 1 platform builds and product launches
Revenue cycle workflow optimization
EMR, RCM, and API product strategy
Development Pods Cross-functional Leadership (8–40 persons)
Enterprise workflow architecture and prototyping
Stakeholder alignment, C-suite communication & quarterly market analysis presentations
Go-to-market strategy and sales enablement
Voice-of-customer and user research programs

$2B+ Market segment unlocked via IOP/PHP vertical expansion

250% Revenue growth driven through integration & clearinghouse strategy

$36M+ Revenue from independently built and commercialized products

2,000+ Instructors supported through national train-the-trainer programs

Featured Work

Case Studies

Shipped products and end-to-end initiatives across behavioral health SaaS, revenue cycle management, and enterprise platform delivery.

RCM · 0 to 1 Platform Build

Alleva RCM Platform: Concept to Launch

Architected and launched a full end-to-end RCM SaaS platform covering settings, electronic claims (professional and institutional), payment posting, ERA, eligibility, integrated credit-card payments and plans, and customizable statements — delivered as both a standalone product and EMR-integrated solution. Negotiated vendor contracts with Waystar and Nexio in parallel with the product build.

↑ 250% revenue increase via Nexio + clearinghouse integrations View case study

EMR · Market Expansion · GTM

Valant IOP/PHP Vertical Launch & Go-to-Market

Launched Valant's first Intensive Outpatient/Partial Hospitalization vertical from 0 to 1: defined MVP, owned roadmap, and shipped charting, utilization review (clinical, admin, and billing workflows), authorization rules, and institutional billing logic (UB-04/837I). Owned the full go-to-market: authored enablement articles, built internal training programs, produced videos, conducted interviews, and created demo and secret shopping scripts that allowed Valant to sell into an entirely new market.

Enabled entry into $2B+ market segment · 25% reduction in time-to-close View case study

Patient Experience · Communication · Designed Not Developed

Patient SMS Communication Workflow Redesign

Designed multi-channel appointment communication workflows supporting confirmations, cancellations, rescheduling, and operational queue management across SMS and the patient portal — integrated with EMR. This case study was written and fully designed by me, and development occurred after my tenure.

View case study

Enterprise · LMS + RCM

LMS + RCM Platform at Enterprise Scale

Built and scaled a proprietary LMS + RCM platform from the ground up, deployed across 112 campuses and used by 80,000+ learners over 12 years. Workbook included 300 case studies in a variety of specialties, and included ambulatory, hospital, and dental claim submission experience. Produced 400+ training videos and led a national train-the-trainer program for 2,000 instructors.

$36M+ in commercialized product revenue View case study

Product Design · Prototypes & Concepts

Prototyped Features & Design Work

The following features were fully researched, designed, and prototyped but not yet prioritized for development. They represent discovery, workflow architecture, and UX thinking applied to real operational problems.

Denial Prevention

Payer-aware workflow strategies and tooling to reduce claim denials and protect revenue integrity across billing teams.

Provider & Staff Performance

Dashboards and workflows surfacing provider productivity, service utilization, and staff performance metrics for practice administrators.

Widgets

Configurable practice-level widgets designed to surface key operational data and workflow actions directly within the EMR interface.

Orthodontist Practice Dashboard

Enterprise orthodontic operations dashboard combining executive KPIs, consult-to-start conversion trends, chair-capacity analytics, delinquency tracking, payment funnel visibility, AI-driven no-show prediction, and patient abandonment risk monitoring.

Alumni Tracker

Enterprise-grade alumni engagement platform for behavioral health organizations featuring follow-up workflows, risk alerts, readmission tracking, event management, communications, reporting, and payer/accreditation outcome support.

Services

SaaS Product Strategy & Workflow Optimization

Available for fractional engagements, advisory work, and consulting partnerships with SaaS organizations of any size.

Fractional Product Leadership

Senior product leadership for SaaS organizations navigating growth, workflow transformation, and operational complexity — without the cost of a full-time hire.

Product Strategy & Roadmapping

Aligning business goals, operational workflows, and user needs into a prioritized, executable product direction your team can rally around.

Workflow Optimization

Designing operationally-aware workflows that improve usability, reduce friction, and drive measurable efficiency gains across your platform.

0 to 1 Product Launches

From concept through go-to-market: defining MVP, owning roadmap, aligning stakeholders, and shipping a product that finds its market.

Product Discovery & Prototyping

Transforming complex operational requirements into clear workflows, prototypes, and implementation-ready product specifications your engineering team can execute.

PM Coaching & Team Enablement

Mentoring product managers, building team capabilities, and establishing the processes, rituals, and culture that raise execution quality across your product org.

Publications

Published Author & Industry Educator

Michelle has authored three nationally adopted educational works published by McGraw-Hill, Elsevier, and independently — generating over $36M in revenue and becoming standard curriculum across 112 campuses nationwide. Former college instructor and current presenter of quarterly Product Council sessions to C-suite audiences.

McGraw-Hill

Medical Insurance Billing and Coding Case Study Workbook

Nationally adopted curriculum used across healthcare education programs. Standard coursework at colleges and career schools throughout the United States.

Elsevier

ClaimGear Case Study Workbook

Practical, scenario-based medical billing curriculum developed in partnership with industry-leading publisher and adopted by healthcare training programs nationwide.

Independent Publication

The Perfect Practice

A comprehensive guide to healthcare practice operations, billing, and workflow management — written from deep operational and product experience in the field.

About

Healthcare Product Leadership Built on Operational Understanding

Michelle Terry is a passionate product leader with 20+ years of experience building and scaling complex SaaS platforms across healthcare, revenue cycle management, and enterprise education technology.

She has built products from the ground up — including a full RCM platform that drove 250% revenue growth, an IOP/PHP vertical that opened a $2B+ market segment, and an LMS + RCM platform that reached 112 campuses and 80,000+ users generating $36M+ in revenue.

Michelle specializes in translating complex operational environments into scalable product strategy, leading cross-functional teams to communicate new product feature value, go-to-market artifacts, and internal/external user trainings — a comprehensive delivery on the product experience that works for users and moves the business forward. She is a published author, former college instructor, and regular C-suite presenter and quarterly market analyst.

Certified Scrum Product Owner (CSPO) Certified Scrum Master (CSM) BS, University of Utah

Behavioral Health SaaS EMR & RCM Platforms 0 to 1 Product Builds API & Integration Products Enterprise Workflow Architecture Go-to-Market Strategy Agile & Sprint Leadership PM Coaching & Mentorship Patient Communication Operational Scalability

Product Strategy, EMR Workflows & Revenue Cycle Innovation